In trying times I have found a new favorite saying, “The harder you work, the luckier you are.” I hope that this proves true; so far, for our winery, it has. The economic upheaval of the last couple years has hit the wine industry hard. For those who spent extravagantly on “the show” (i.e. gold and marble tasting rooms, over the top packaging and excessive expense accounts) times are even more tough. Luckily for us, August Briggs has always been cut from a slightly different cloth. We have remained focused on the wine and the people, not the excesses. It’s rewarding to see that people care and embrace our no frills approach.
To you who appreciate a wine born of a family’s passion, a little elbow grease and a commitment to the simplicity of the artisan approach… we wish you the happiest of holidays and the very best in the New Year.
Cheers!